Your Market
Industry
- Which brands collaborate with influencers the most
- Monthly brand rankings by industry
- Creator types your industry hires
- Every collab reel in your industry
MyWall Genie: Influencer Competitor Analysis Tool
See which creators your competitors work with, and which Reels actually perform
MyWall Genie gives you a closer look at your competitors’ influencer marketing activity. Here, you can explore creator collaborations by niche, filter content by collaboration type, and find the creators and content ideas worth studying for your next campaign.
MyWall Genie🔔
Reel Plays ▾Likes ▾Comments ▾Company Size ▾
Filters: Niche: Beauty & Personal Care ×– Clear All
All Sponsored ReelCollaborative ReelsAffiliate Reels
sumantasketch284176.2k Followers
👁 1.4k
mishriandmumma12.8k Followers
👁 1.4k · ♥ 14
natashatuli5.6k Followers
👁 2k · ♥ 11
LiveMyWall Genie
Everything MyWall tells you about your competitors
One tool covers your market, your competitors, their creators and their content, then helps you act on it.
01 / 04
Your Rivals
Competitors
- Every creator a competitor worked with
- Their sponsored, collab and affiliate split
- Their best-performing reels
- Brands your size, by company size
Their Partners
Creators
163 creators in Fashion- Creators who worked with your industry
- Tier: nano, micro, macro, mega
- Niche: fashion, beauty, lifestyle and more
- Brands each creator promoted
- Contact details and audience data
What Works
Content
- Top viral reels, sorted by views
- Sales-driving reels, sorted by comments
- Content styles: review, unboxing, store visit, haul
- Search by caption and hashtag
- Views, likes and comments per reel
See every creator move your competitors make
Your competitors are already testing creators, formats and offers. MyWall Genie puts that whole playbook in one place.
Fashion & Apparel · LiveBeautyFoodTech
1
Wabi SabiTop collaborator, October 2026
2
TrendsFashion retail
3
MirrawEthnic wear
120 brands · 163 creators · 166 reelsOpen library →
Analyze, outsmart and get ahead of your competitors’ next creator move, and grow faster
Competitor intelligence only matters when it changes your next campaign. Here’s how teams put MyWall Genie to work.
Track the creators your competitors are paying to get ahead
Search any brand username and see every creator it collaborated with, the reels they made together and how each one performed. Spot the creators already winning in your category and add them to your own shortlist before your competitors sign them for good.
Search a competitor →←Brand DetailsSample data
OverviewContentCreators
Myntra ✓@myntra · Fashion & Apparel · Large
👥Best Performing CreatorsBy Views ▾
Shilpa Shetty@theshilpashettyActor👥 32.9M▶ 417.2K
Add to ListVisit
Spreading Bliss@spreading.blissParenting👥 43.1K▶ 246.9K
Add to ListVisit
Deeksha Khurana@deekshakhuranaBeauty👥 810.9K▶ 114.5K
Add to ListVisit
Total Creators163
👥Total Reach246.7M
📡Find out exactly which kinds of creators your competitors hire
See every competitor creator by follower tier, from nano and micro to macro and mega, and by niche, from fashion and beauty to lifestyle, parenting and travel. Learn whether your rivals bet on celebrity reach or on smaller creators with loyal audiences, then build a creator mix that works harder for your budget.
See their creator mix →Myntra · Creators Size DistributionSample data
6484863241620
Nano
Micro
Macro
Celebrities
Creators Niche Distribution
- Fashion 42%
- Beauty 18%
- Lifestyle 14%
- Parenting 10%
- Travel 8%
Analyze the content styles your competitors use to sell
Reviews, unboxings, store visits, hauls and more. See which content styles your competitors lean on and which ones earn the most views and comments in your niche. Find out whether a haul beats a review in your category, then brief your creators with the format that's already proven to work.
Analyze content styles →Best Performing CollabsBy Date ▾
TS
theshilpashetty32.9M Followers
ViewHaul👁 417K ♥ 21K 💬 96
Save in
DK
deekshakhurana810.9K Followers
ViewReview👁 114K ♥ 6K 💬 52
Save in
SB
spreading.bliss43.1K Followers
ViewUnboxing👁 246K ♥ 9K 💬 71
Save in
Content style share
Find the most viral reels in your industry and learn what made them work
Sort collaboration reels by views to see what travelled furthest this month, last month, over the last 3 months or all time. Study the hooks, formats and creators behind your industry’s biggest reels, then use them to give your next campaign a head start.
Find viral reels →📈Collabs Performance Trend
Reel Views ▾01/08/2026to31/10/2026
1.3M views@_officialsnowwhite_ × mannslegacy
AugSepOct
Top reels by views
@_officialsnowwhite_1.3M
@bhavyagowda670775.1K
@theshilpashetty417.2K
Spot the reels that get people asking “where can I buy this?”
Comments are where viewers ask for prices, links and sizes. Sort by comments to surface the competitor reels that start buying conversations, then search captions for words like “link” or “code” to see which offers made people act.
Find sales-driving reels →Best Performing CollabsBy Comments ▾
SW
_officialsnowwhite_× mannslegacy
Ethnic wear👁 1.3M 💬 314
Save in
PR
prakruthi_b_rao× taarini_swarna…
Jewellery👁 402K 💬 267
Save in
SN
simran_nikky× jyotisaree_s
Saree styling👁 288K 💬 241
Save in
What viewers ask
Price please?Link?Is size M available?Illustrative comments
See whether your competitors pay, partner or run affiliate deals
Switch between sponsored, collaborative and affiliate reels to see exactly how each competitor works with creators. Are they paying for promotions or co-publishing with creators? Find out fast, then pick the format that fits your budget.
Compare collab types →🗓Myntra’s Collaboration StatsJan 1 – Oct 31, 2026 ▾
All Sponsored Reels9,754
💰Collaborative Reels412
▶Affiliate Reels96
🔗Collab Freqhigh
⏱Total Creators1,977
👥Collab Engagement34.0%
↗Collab mix
95%
SponsoredCollabAffiliate
Uncover the hashtags and captions behind your competitors’ best reels
Search inside hashtags and captions to see which products, claims and themes your competitors keep coming back to. Narrow it down by content sub-niche, from Haircare to Baby Care, and find the angles nobody in your niche owns yet.
Search hashtags →Top HashtagsSample data
| #Hashtag | Frequency | Collabs |
|---|---|---|
| #myntra | 4433 | 4322 |
| #myntrafashion | 2222 | 2180 |
| #myntrahaul | 442 | 429 |
| #ethnicwear | 165 | 161 |
| #festivelook | 130 | 124 |
| #ootd | 88 | 87 |
Search in caption
Caption"use code"
142 reels match · Fashion & Apparel
Save your best finds and turn them into your next campaign
Select reels in bulk and add them to a Creators List for outreach or a Content List for your creative brief. Then open each creator’s contact details, audience demographics and engagement history in MyWall and reach out the same day.
Start a creator list →👥Best Performing CreatorsBy Views ▾
Natasha Tuli@natashatuliHaircare👥 5.6K↗ 4.1%
✓ AddedVisit
Mishri & Mumma@mishriandmummaBaby Care👥 12.8K↗ 3.2%
✓ AddedVisit
Sumanta@sumantasketch284Ayurveda👥 176.2K↗ 1.8%
Add to ListVisit
Save in list
✓Haircare launch12
Diwali campaign8
+ New list
The competitor analysis tool that turns insight into stronger influencer campaigns
Competitor research isn’t about copying. It’s about knowing your category well enough to make better calls.
Less manual research
Stop jumping between competitor profiles. Review creator collaborations in one place and get hours back.
Creator trends in your niche
See which creators and content formats keep showing up across your category, and plan around the patterns.
New creative directions
Break out of repeated ideas by studying product demos, sponsored Reels and collaborative content from other brands.
Briefs with real context
Back every creative idea with relevant examples from your niche so creators know exactly what you want.
Smarter creator shortlists
Pick partners based on content they've already made for brands like yours, not on follower count alone.
Collaboration mix benchmarking
Compare how competitors split sponsored, collaborative and affiliate content before you set your own mix.
Built For
Who uses MyWall for competitor analysis
D2C and consumer brands
See what bigger and similar-sized competitors do with creators, then spend your influencer budget on what's already proven in your category.
Brand and marketing teams
Back campaign plans and creator briefs with real competitor reels, rankings and engagement data your leadership can trust.
Agencies
Pitch with an industry view on day one, shortlist creators faster and show clients exactly where their competitors stand.
Stop Guessing and See What Your Competitors Are Up To
Competitor research should give your team more than a list of familiar brand names. It should help you understand creator partnerships, find relevant content references, and identify opportunities worth exploring.
MyWall Genie brings all these research tasks into one place, giving your team a more focused way to study influencer activity in your niche.
Influencer competitor analysis, answered
What is an influencer competitor analysis tool?
How does MyWall Genie help with competitor research?
Can I find creators working with competing brands?
Why should brands analyze competitor influencer campaigns?
What can I learn about my competitors with MyWall?
Where does MyWall's data come from?
How often is the data updated?
How do I find the most viral reels in my industry?
How do I find reels that drive sales?
Which filters are available?
Can I contact the creators I find?
Which industries are covered?
MyWall Genie
Know their moves. Make yours.
See which creators your competitors work with, which reels performed best and which creators fit your brand. MyWall’s AI does the digging, so you can go straight to outreach.
Updated weeklyPublic Instagram data
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