
We started as a hyperlocal platform in Dubai, helping luxury stores connect with influencers.
But as we grew, we realized this wasn’t just a small-scale issue—there’s a huge gap between creators and the brands they work with.
Even the top hotels in Dubai claimed they’d struggled to collaborate with the right influencers.
What started as a local initiative soon expanded. Many of our influencers' collaborations were from India as well, and as we worked with them, we saw the same problem rooted in India: businesses couldn’t connect with the right creators effectively.
We started as a hyperlocal platform in Dubai, helping luxury stores connect with influencers.
But as we grew, we realized this wasn’t just a small-scale issue—there’s a huge gap between creators and the brands they work with.
Even the top hotels in Dubai claimed they’d struggled to collaborate with the right influencers.
What started as a local initiative soon expanded. Many of our influencers' collaborations were from India as well, and as we worked with them, we saw the same problem rooted in India: businesses couldn’t connect with the right creators effectively.
