Privacy & Cookie Policy

At mywall.me (“we”, “our” and “us”) are committed to protecting the privacy of our users and support a general policy of openness about how we collect, use and disclose your personal information.

This Agreement constitutes a binding contract between you and us and is subject to modification at our sole discretion. Upon any such modification, a revised Agreement will be made available on or through this Website. Save for instances expressly stated herein or mandated by law, court order, or other legal compulsion (in which case, all amended terms shall be effective immediately and your continued use of the Platform shall constitute your acceptance of such revisions), any amendments to this Agreement shall automatically become operative thirty (30) days following their initial posting. In the event of modifications to this Agreement, we shall undertake reasonable efforts to provide you with general, non-specific notification by way of a posting on our Website and/or electronic mail/delivery. This notification shall be maintained for a minimum period of thirty (30) days subsequent to the effective date of the aforementioned amendments. Should you disagree with the amended terms and, consequently, the Agreement, you are hereby prohibited from further utilisation of the Platform. We nonetheless recommend that you periodically review this Website to ensure familiarity with the then-current Agreement. This Agreement may not be amended by any other means absent a written document bearing the signatures of both parties. For the purposes of this provision, the term "writing" shall not encompass electronic mail messages, and "signature" shall not include electronic signatures.

What is personal information and what is our role in processing personal data?

For the purpose of this Privacy Policy, "personal information" means information about an identifiable individual also referred to as personal data.

In instances where we determine the purposes and methods for processing your personal data, we shall act as the "controller" within the meaning of the General Data Protection Regulation (GDPR).

This signifies that we generally assume the role of a controller for the following activities:

• Processing the personal data of Talent in connection with the operation, hosting, and management of Talent's mywall accounts and the provision of mywall services to Talent.
• Processing the personal data of individuals who contact us via our support email address, subscribe to the mywall waiting list or mywall newsletter/marketing/update communications, or utilise the mywall website.
• In your capacity as a "Fan," there will be numerous occasions where Talent determines the purposes and methods for processing your personal data. In such instances, we act solely as a "processor" of your personal data, adhering to Talent's instructions and operating on their behalf. The designation of "controller" in these circumstances falls to Talent. This signifies that we generally assume the role of a processor for personal data processed through an individual Talent's mywall page. Examples include instances where you subscribe to a Talent newsletter, click on links to purchase Talent merchandise, or interact with Talent on their page.
• This Policy governs the processing of personal data undertaken by us in our capacity as a controller. For details regarding the processing of your personal data by Talent as a controller, please refer to their respective privacy policies, accessible from within any Talent's profile page.
• While Talent is contractually bound to comply with all applicable data protection laws, we expressly disclaim any responsibility or liability pertaining to Talent's handling of personal data.

How do we collect and use your personal data?

The personal information we may collect in the course of you accessing or using the Website or the Services (including through your initial registration for an account and the subsequent administration of that account) may include the following:

Category	Description	Source
Basic Profile Information	Name, Address, Email Address, Login Source and Password	Directly from the user or from Social Networks authorised by the user.
Account Information	Languages Spoken, Profile Category, Gender, "About Me", Date of Birth and Personal Identification Number* (*only when required to comply with tax reporting regulations).	Directly from the user or from Social Networks authorised by the user
Payment and Financial Information	Purchase and Sales History, Bank Account Details, Copy of ID and Nationality Residence Country	Directly from the user or from registered users' activity.
Social Network Information	Followers Count, Basic Social Profile Data, Demographic Data of Audience and Media Performance Data	From Social Networks authorised by the user.
Behavioural and Technical Information	User ID, Cookie ID, IP Address, Behavioral Data, Device Type	From device, browser and registered user activity.
B2B Customer and Customer Leads Details	Role, Contact Details, Company	Directly from user, website or third-party tools like Linkedin

We deploy your personal data for the following delineated purposes:

• concomitant services to designated participants within the Influencer Marketing industry. These participants specifically encompass Influencers, Talent Management Agencies, Brands, and Agencies. The aforementioned services, including matchmaking, brief and contract generation, facilitation of communication channels, and execution of payment processes, are rendered upon registration.
• Financial Management: To effectuate transactions with users and comply with all relevant accounting and auditing requisites.
• Data-Driven Insights and Reporting: To generate and disseminate pertinent information from the vendor segment of the platform to the purchaser segment. This data empowers informed decision-making with respect to potential collaborators.
• Product Analytics: To glean a comprehensive understanding of user interactions, identify areas susceptible to improvement, optimise product functionalities, and ultimately enhance the overall user experience.
• Sales & Marketing Initiatives: To conduct customer communication activities, cultivate a more profound comprehension of our customer base, and personalise our communication strategies. This enables us to maintain customer relationships, engage with prospective customers, and effectively address the exigencies of the marketplace. In the absence of your exercising your right to opt-out from receiving marketing materials, we may additionally leverage your personal data to promote and market supplementary services and bespoke offerings from our company.
• Public Pricing Calculator: To provide a publicly accessible pricing calculator, fostering transparency within the influencer marketing industry. This tool establishes benchmarks for equitable compensation within the industry.
• Development of Additional Tools and Services: To offer an expanded array of tools and services tailored to Influencers, Talent Management Agencies, Brands, and Agencies.

User Authentication via Facebook Integration:

Upon electing to utilise the Service through Facebook Connect, you, the User, authorise a unique identification process. This process leverages the electronic mail address ("Email") associated with your Facebook Account. We are granted access to this Email solely upon your affirmative acceptance of our request to establish a connection between your Facebook Account and the Service.

Following your aforementioned acceptance, we shall retain a designated dataset pertaining to your Facebook Account. This dataset encompasses the following elements:

• Unique Identifier: The alphanumeric code ("ID") expressly assigned to your Facebook Account.
• Electronic Mail Address: The Email address ("Email") affiliated with your Facebook Account.
• Full Name: The complete legal name ("Full Name") precisely as it appears on your Facebook Account profile.
• Profile Image: The visual representation ("Profile Picture") displayed on your Facebook Account profile.

Establishment of a Facebook Channel Connection:

During the process of connecting your Facebook channel to the Service, you will be prompted to grant us specific permissions. The granting of these permissions is a prerequisite for establishing the connection. Following the granting of permissions, we are then authorised to access a designated set of data from your Facebook channel. This data is enumerated below:

• Authorised Facebook Pages: By leveraging Facebook API Services, we are able to obtain a list of all Facebook Pages for which you possess access privileges. This information is utilised to facilitate the selection of the specific Facebook Page you wish to connect to mywall.me. Additionally, it serves as a verification measure to confirm your management authority over the selected Page.
• Follower Count: The total number of followers associated with your designated Facebook Page will be retrieved. This data is subsequently displayed on your mywall.me profile.
• Engagement Metrics: To calculate an engagement rate that will be displayed on your mywall.me profile, we will access data pertaining to the number of likes and comments received on your selected Facebook Page.

Data Privacy and User Control:

It is expressly stated that we neither publish any content to your Facebook Page nor retain any of your private Facebook information within our systems.

Right to Revoke Access:

You possess the irrevocable right to terminate our access to the aforementioned data. This can be achieved by disconnecting your Facebook Page from the Settings Page, you can find it here.

Establishment of an Instagram Channel Connection:

During the process of connecting your Instagram channel to the Service, you will be prompted to grant us specific permissions. The granting of these permissions is a prerequisite for establishing the connection. Following the granting of permissions, we are then authorised to access a designated set of data from your Instagram channel. This data is enumerated below:

Account Identification and Verification:

By leveraging Facebook API Services, we are able to obtain the following information:

• Unique Identifier: The alphanumeric code ("ID") expressly assigned to your Instagram Account.
• Profile Name: The designated username associated with your Instagram Account. This data facilitates the identification of your account and serves as a verification measure to confirm your management authority over the selected account.

Post and Story Performance Metrics:

We will access data pertaining to post and story insights, encompassing elements such as likes, comments, impressions, and reach. This data is subsequently displayed on your mywall.me profile and utilised to calculate metrics relevant to user engagement, such as engagement rate and average performance.

Content Sharing:

Media content, such as posts and stories, will be retrieved from your Instagram channel and subsequently shared on your mywall.me profile.

Audience Insights:

To provide a comprehensive overview on your mywall.me profile, we will access user insights data. This data encompasses audience demographics and the audience reached within a 28-day timeframe.

Data Privacy and User Control:

It is expressly stated that we neither publish any content to your Instagram Account nor retain any of your private Instagram information within our systems.

Right to Revoke Access:

You possess the irrevocable right to terminate our access to the aforementioned data. This can be achieved by disconnecting your Instagram channel from the Settings Page, you can find ithere.

Google Account Integration and User Authentication

Upon electing to utilise the Service through Google Sign-In, you, the User, authorise a unique identification process. This process leverages the electronic mail address ("Email") associated with your Google Account. We are granted access to this Email solely upon your affirmative acceptance of our request to establish a connection between your Google Account and the Service.

Following your aforementioned acceptance, we shall retain a designated dataset pertaining to your Google Account. This dataset encompasses the following elements:

• Unique Identifier: The alphanumeric code ("ID") expressly assigned to your Google Account.
• Electronic Mail Address: The Email address ("Email") affiliated with your Google Account.
• Full Name: The complete legal name ("Full Name") precisely as it appears on your Google Account profile.
• Profile Image: The visual representation ("Profile Picture") displayed on your Google Account profile.

Account Management:

After the aforementioned data is granted and stored, you will be registered on the Service. Subsequent sign-ins utilising the same Google Account will involve matching the ID of your Google Account to our database records. This process successfully identifies you as the same user and grants you access to your existing account on the Service.

Privacy Safeguards:

It is expressly stated that we do not display your Google email publicly.

YouTube Channel Integration:

Permission Granting and Data Collection:

During the process of connecting your YouTube channel to the Service, you will be prompted to grant us specific permissions. The granting of these permissions is a prerequisite for establishing the connection. Following the granting of permissions, we leverage YouTube API Services, governed by the independent Google Privacy Policy, to collect the following data:

• Recent Video Content: A selection of your most recently uploaded videos.
• View Count Metrics: The total number of views associated with each respective video within the aforementioned selection.
• Subscriber Count: The total number of users subscribed to your YouTube channel.
• Channel URL: The unique web address associated with your YouTube channel.

Data Utilisation and Display:

The aforementioned Channel URL and View Count data are displayed to other users who visit the Service. This information provides context regarding your YouTube presence.

Privacy Safeguards:

It is expressly stated that we neither publish any content to your YouTube channel nor retain any of your private YouTube information within our systems.

Right to Revoke Access:

You possess the irrevocable right to terminate our access to the aforementioned data. This can be achieved by either disconnecting your YouTube channel from mywall.me or by utilising your Google Security Settings Page, accessible here.

TikTok Account Integration:

Permission Granting and Data Collection:

During the process of connecting your TikTok channel to the Service, you will be prompted to grant us specific permissions. The granting of these permissions is a prerequisite for establishing the connection. Following the granting of permissions, we are then authorised to access a designated set of data from your TikTok channel. This data is enumerated below:

Account Identification and Verification:

By leveraging TikTok API Services, we are able to obtain the following information:

• Unique Identifier: The alphanumeric code ("ID") expressly assigned to your TikTok Account.
• Profile Name: The designated username associated with your TikTok Account. This data facilitates the identification of your account and serves as a verification measure to confirm your management authority over the selected account.

Post Performance Metrics:

We will access data pertaining to post insights, encompassing elements such as likes, comment count, impressions, video views, and reach. This data is subsequently displayed on your mywall.me profile and utilised to calculate metrics relevant to user engagement, such as engagement rate and average performance.

Content Sharing:

Media content, such as posts from your TikTok channel, will be retrieved and subsequently shared on your mywall.me profile.

Audience Insights:

To provide a comprehensive overview on your mywall.me profile, we will access user insights data. This data encompasses audience demographics and the audience reached within a 28-day timeframe.

Privacy Safeguards:

It is expressly stated that we neither publish any content to your TikTok Account nor retain any of your private TikTok information within our systems.

Right to Revoke Access:

You possess the irrevocable right to terminate our access to the aforementioned data. This can be achieved by disconnecting your TikTok Account from mywall.me.

Data Retention:

Mywall.me adheres to a policy of retaining data fetched from TikTok only for as long as necessary to facilitate the provision of our services. You may request the deletion of such data by contacting us.

Disclosure to Third Parties

Except as otherwise expressly set forth under the "Recipients" section of this Policy, we may disclose your personal data to the following categories of third parties:

Affiliated Entities and Service Providers:

We maintain the confidentiality of your personal data; however, disclosure may be necessary to any member of our corporate group, our personnel, or subcontractors. Such disclosure will be limited to the extent reasonably necessary to fulfil the purposes outlined within this Policy. The legal basis for this disclosure rests upon our contractual obligations to you or our legitimate interests in outsourcing specific functionalities to either corporate group members or subcontractors.

Governmental Authorities:

We may additionally disclose your personal data to the extent mandated by law. This may encompass disclosure to government bodies, law enforcement agencies, or in connection with any legal proceedings (current or prospective). We may also disclose your personal data to establish, exercise, or defend our legal rights, including providing information to others for fraud prevention purposes. In each instance, such disclosure is undertaken in accordance with our legal obligations.

Potential Acquirers or Investors:

In the event of a merger, acquisition, or sale of all or a portion of our business or assets, your personal data may be shared. This disclosure is based on the legitimate interests of ourselves, our shareholders, customers, and other parties involved in the transaction. However, such disclosure will only occur if it does not outweigh any potential prejudicial impacts upon you.

Enforcement Purposes:

We reserve the right to disclose your personal data to third parties for the purpose of enforcing or applying the terms of agreements, investigating potential breaches, or protecting the rights, property, or safety of ourselves, our personnel, customers, or others. This disclosure is justified by our legitimate interests in ensuring the lawful and policy-compliant use of our services, and in safeguarding the rights of others from negative impacts arising from the use of our services.

Suppliers and Service Providers:

We may utilise a variety of suppliers and service providers to facilitate the operation of our business.

Third-Party Functionality and Websites

In addition to the aforementioned disclosures, mywall.me may contain links to third-party functionality, applications, or websites (such as, for example, the YouTube video player). These third-party elements possess their own independent privacy policies, and we strongly recommend that you review them carefully. We accept no responsibility or liability for the privacy practices of such third parties, and your use of their services is undertaken at your own risk.

Data Retention and Security

Data Retention Principles

We adhere to a principle of data minimalism, retaining your personal data only for as long as demonstrably necessary to fulfil the purposes for which it was originally collected. This duration may also be further extended as outlined within this Policy.

Retention Period Determination

To establish an appropriate retention period for your personal data, we engage in a comprehensive evaluation process. This process considers the following factors:

• Data Volume, Nature, and Sensitivity: The quantity, inherent characteristics, and level of sensitivity associated with your personal data.
• Risk Assessment: The potential for harm arising from unauthorised use or disclosure of your personal data.
• Processing Purposes: The specific purposes for which we process your personal data, and the possibility of achieving those purposes through alternative means.
• Legal Requirements: Any applicable legal or regulatory requirements governing data retention.

Security Measures

We are committed to safeguarding your personal data. We implement commercially reasonable technical and organisational measures that are proportionate to the level of risk presented by the use of our services. This risk assessment considers the likelihood and severity of potential harm to the rights and freedoms of our users.

Specific Security Safeguards

In particular, we take the following precautions to protect your personal data:

• Accidental or Unlawful Events: We take steps to prevent the accidental or unlawful destruction, loss, or alteration of your personal data.
• Unauthorised Access: We implement measures to prevent unauthorised disclosure or access to your personal data, whether transmitted, stored, or otherwise processed by our systems.

General Provisions

Third-Party Websites and Privacy Policies

In the event that you navigate from mywall.me to a third-party website via a hyperlink, please be advised that such websites maintain their own independent privacy policies. We assume no responsibility or liability for the privacy practices of these third-party websites. It is strongly recommended that you meticulously review the privacy policies of any third-party website before submitting any personal data to them.

Amendments to this Policy

We reserve the right to modify this Policy at any time. Any such modifications will be posted on this webpage. To ensure you are apprised of any changes, we recommend that you periodically review this webpage. Where appropriate, we may additionally notify you of these changes via electronic mail or through a pop-up message within your mywall.me account.

Inquiries and Notification of Non-Compliance

For any inquiries regarding mywall.me's Privacy Policy, or if you possess a well-founded belief that mywall.me has not adhered to the terms outlined within this Policy, please do not hesitate to contact us at: support@mywall.me