Wishcare: How 500 Barter Creators Drove 2.5M+ Impressions

Campaign Results

500KOLs Onboarded

500Videos Delivered

2.5M+Total Impressions

1.55MViews

60K+Likes

7K+Comments

1.3K+Shares

1.6K+Saves

600+Stories Posted

1.1M+Story Views

Delivered entirely as a barter program — zero creator fees, product-only compensation.

Objective –

Drive large-scale brand awareness for Wishcare through high-volume, creator-led content on Instagram.
Build high-frequency visibility with reels for discovery and stories for repeat exposure.
Generate engagement signals — likes, comments, saves, shares — to feed platform reach.

Onboarded 500 creators for a mixed-product campaign across hero categories — Rosemary Hair Care, Skin, and Body.
Reels for discovery, stories for repeat exposure across audience touchpoints.
Executed at scale to identify high-performing creators, formats, and product-audience fits for future rounds.

Rosemary Hair CareSkinBody