Bioderma's Large-Scale Barter Awareness Campaign: 200 Creator Videos, Zero Creator Fees

Campaign Results

200KOLs Onboarded

200Videos Delivered

1M+Total Impressions

620KViews

24K+Likes

2.8K+Comments

520+Shares

640+Saves

240+Stories Posted

440K+Story Views

Delivered entirely as a barter program — zero creator fees, product-only compensation.

Objective –

Drive large-scale brand awareness for Bioderma through high-volume, creator-led content on Instagram.
Build high-frequency visibility with reels for discovery and stories for repeat exposure.
Generate engagement signals — likes, comments, saves, shares — to feed platform reach.

Onboarded 200+ creators for a mixed-product campaign across hero SKUs — Sensibio, Atoderm, Sébium, Hydrabio.
Reels for discovery, stories for repeat exposure across audience touchpoints.
Executed at scale to identify high-performing creators, formats, and product-audience fits for future rounds.

SensibioAtodermSébiumHydrabio