How MyWall Helps Influencers Find the Perfect Brand Deals (And Vice Versa)

Despite influencers’ best efforts, from pitching to brands to signing up with agencies and networking on LinkedIn, are there any certain aspects influencers and content creators still overlook while trying to land perfect brand deals?

Many such influencers and content creators end up stuck in the same old cycle, wondering if they are targeting the right brands and, better yet, if they’re even looking in the right places.

On the other hand, brands have their own struggles. While they leave no stone unturned in order to find the perfect influencer who matches their values, domain, campaign goals, target demographic, and whatnot, it’s just not always that simple to find the perfect representation for your brand.

Do you know that 81% of brands say that finding the right influencer is the biggest challenge of all in influencer marketing? (Source: Traackr)

All these constitute grounds for the fact that:

Here,

Brands won’t have to sift through endless profiles, as they will have direct access to a pool of pre-qualified, relevant creators for their campaigns.

And

Influencers don’t have to chase opportunities that lead nowhere, as they’ll be able to browse, filter, and apply to brand campaigns that match their style, niche, and audience. It’s a simple, all-in-one lifestyle app to uplift the creator economy.

And that’s just the trailer!

My Wall is solving everything influencers usually have to juggle like:

• campaign analytics,
• performance tracking,
• keeping a record of every campaign they’ve been part of, and much more.

Basically, My Wall is not just helping find the right influencer, it’s sorting the complete segment of influencer marketing for brands and influencers, end to end.

This is one of the many features and possibilities My Wall offers. Let’s get into the core of our blog to understand each feature in-depth as to how our app is helping influencers as well as brands land ideal deals and find perfect influencers, respectively.

How My Wall Has Made This Process Convenient and Hassle-Free for Influencers and Brands?

There’s a reason MyWall is unlike anything the creator economy has seen before.

Say, an influencer applies to a campaign on MyWall and gets selected by the brand. What happens next is something that’s never been done before. Upon acceptance, the influencer instantly receives a unique QR code for the campaign.

This QR code becomes active only on the pre-decided date and time. So if the campaign involves a visit to a salon, restaurant, or hotel, the influencer simply shows up at the location with their active QR code.

The best part? No back-and-forth confirmations or confusions.

The brand-side manager at the venue just scans the QR code using their version of the MyWall manager app. A landing page immediately pops up confirming the identity of the influencer with a green tick. It also displays the details of the agreed service and deliverables, i.e., everything that has been set and approved beforehand.

This real-time scan feature confirms the influencer is verified, expected, and gets the service as agreed and also confirms the commitment to provide the promised deliverables in return.

Such a groundbreaking feature has transformed it into a streamlined, secure and smart process.

How My Wall Helps Influencers Find the Perfect Brand Deals

1. Personalized Portfolio

Creating a fun yet professional personalized portfolio is step one to finding the ideal brand collaboration. In My Wall, creators can choose their own themes, colors, styles, and whatnot to build and customize a portfolio that compliments their personal brand. In their media kit, they can present their strengths, past collaborations, viral content, recommendations, audience insights, niche domains, and more to attract brands and potential sponsorships.

2. Brand Partnership Requests

Landing an ideal brand deal is as tough as it gets in such a competitive creator economy. Influencers/Creators can use MyWall to simplify the process. They can see all the listed live, open campaigns in their domain and access a curated pool of brand campaigns that include detailed information such as eligibility criteria, budget ranges, and briefs that outline the brand's objectives and expectations. Influencers can apply with ease to any opportunities they see fit with their content style, audience demographics, and personal brand values.

3. Smarter Discovery with Filters, AI Suggestions, and Customized Feed

In the MyWall app, creators can build up their search using filters such as category, platform, audience demographics, domain, etc. This will ensure influencers only see opportunities that align with their content and audience. Beyond manual filtering, MyWall's AI analyzes an influencer's past collaborations, engagement metrics, and campaigns related to their industry to recommend brand deals that are most likely to resonate with their audience. Upon usage, the MyWall app also provides customized feeds for creators as per their niche/domain.

4. Get Discovered by Brands

With My Wall’s Link-in-Bio tool, creators can turn their social media bios into personalized landing pages that showcase their unique brand identity. This tool allows influencers to pinpoint their niche, achievements, audience insights, past collaborations, and whatnot in a visually appealing format. This consolidation of all essential information into a single, accessible link, creators enhance their visibility and appeal to potential brand partners and get discovered by them.

5. Find Exclusive Service Exchange Deals

Not every collaboration has to come with a price tag. Sometimes, the perfect partnership is one where value is exchanged in kind. MyWall has exclusive service exchange opportunities for creators in which, they can collaborate with brands in a way that's mutually beneficial.​

Say, an influencer is planning a getaway to Goa. Instead of booking a hotel, the creator can browse MyWall for hotels or resorts open to service exchange collaborations. In return for a fun post or a series of engaging stories, the influencer could enjoy a complimentary stay. It’s beneficial for both!

How My Wall Helps Brands Find the Perfect Influencers

1. List Upcoming Campaigns

Launching a successful influencer campaign begins with clarity and accessibility. MyWall empowers brands to list their upcoming campaigns in a structured and appealing manner. Brands can detail their campaign objectives, target audience, preferred platforms, content requirements, and budget allocations. Such briefs with clear eligibility criteria help influencers assess the opportunity effectively and determine alignment with their personal brand and audience.

2. Easy and Targeted Influencer Discovery

MyWall simplifies the process of vetting influencers by providing brands with direct access to influencers' customized portfolios through the link-in-bio tool on social media. This feature lets brands view an influencer's past collaborations, content style, engagement metrics, and audience demographics firsthand. Such a creator discovery process makes sure brands can efficiently identify and connect with influencers.

3. Smarter Shortlisting and Communication

Influencer marketing has become vast and so is its process. However, MyWall streamlines the process for brands by offering intuitive tools for shortlisting and communication. Brands can easily scout out influencers who have already shown interest in the campaign. This targeted approach ensures that brands connect with the ideal influencers. Once potential collaborators are identified, MyWall has features like direct communication through its integrated messaging system. Brands can send personalized messages, discuss campaign details, and negotiate terms in-app without the need for third-party intermediaries.

Before You Go

My Wall is a lifestyle application that is built for creators and brands to formulate partnerships on their own terms and land better deals for mutual benefits. With this platform, we are giving brands an open space to the whole creator community and creators a space to choose and apply to only those deals that they find attractive. Beyond the above-mentioned features, My Wall is also in the making of its own dashboard where creators will be able to analyze their total collaborations, views, and engagement rate, and brands can see analysis of their live and past campaigns launched through My Wall.