How Biodance Scaled Brand Awareness With a Barter Influencer Campaign

Campaign Deliverables

503Creators

2.5M+Impressions

2.5M+Total impressions

Objective –

Scale brand awareness for Biodance through a large-scale barter influencer campaign on Instagram.
Replace traditional paid placements with product-for-content exchanges to drive authentic skincare content.
Keep acquisition costs under control while activating hundreds of creators across India.

Partnered with MyWall to run a large-scale barter influencer campaign on Instagram, replacing traditional paid placements with product-for-content exchanges.
Activated hundreds of creators across India — each receiving Biodance products in exchange for authentic skincare content on Instagram.
Scaled brand awareness in a competitive market while keeping acquisition costs under control, with no upfront cash payouts to creators.
Managed discovery, onboarding, product shipping, content approvals, and performance tracking from a single MyWall dashboard.

Barter CampaignInstagram